The principle is good but people are criticising the implementation; arbitrary strings in a flat namespace is messy and confusing. Domain names have already es

The principle is good but people are criticising the implementation; arbitrary strings in a flat namespace is messy and confusing. Domain names have already established general rules and procedures for this event and basing the team-names on subdomains would have been cleaner and saner than trying to reinvent the wheel with blacklists and human reviewers. Who gets ford as a team-name, Ford Aviation a small charter operator in the UK or Ford Motors? Domain registration has already resolved that one.