Those companies made it easier for the consumers because those companies would have never accepted non DRM Video (period). You still can watch h264 on all mode

Those companies made it easier for the consumers because those companies would have never accepted non DRM Video (period). You still can watch h264 on all modern webbrowser. And still it is there choice how they wanna offer there content. Don't get me wrong, i don't like DRM but it is still there choice and they are big enough to do it and the just did because it is and was there standard for there internet to reach there consumers.