When was it anything but Barbie, GI Joe and movie tie-in action figures? That is mostly what it was in the 70s and 80s when I was a kid. 1/2 the movie action fi

When was it anything but Barbie, GI Joe and movie tie-in action figures? That is mostly what it was in the 70s and 80s when I was a kid. 1/2 the movie action figures are probably Star Wars just like when I was a kid.