This isn't a particularly surprising outcome. I think the problem they're facing is twofold: 1) There's lots of news content available for free. 2) Very few

This isn't a particularly surprising outcome. I think the problem they're facing is twofold: 1) There's lots of news content available for free. 2) Very few people actually need the news. I can think of maybe two situations in my entire life when I gained information that was personally relevant from following the news (and this is despite being somewhat of a news junkie). What people need is entertainment, and the internet provides almost unlimited amounts of that for free. It's an interesting experiment (and I salute Rupert for trying it) but I really don't see what the value proposition is for subscribers to a mainstream newspaper.