It cuts both ways, there's "webrooming" too: https://www.shopify.com/retail/why-retailers-should-embrace-webrooming https://www.shopify.com/retail/why-retailer

It cuts both ways, there's "webrooming" too: https://www.shopify.com/retail/why-retailers-should-embrace-webrooming https://www.shopify.com/retail/why-retailers-should-embrace-... It does cut into their margins, they can't be way more expensive than online.