Former electronics manufacturer sales here. Manufacturers usually set the pricing steps with volume generally at the lowest price they can accept. The venue of

Former electronics manufacturer sales here. Manufacturers usually set the pricing steps with volume generally at the lowest price they can accept. The venue of goods sold often does not play a role in manufacturers' price structure. Now when it comes to channel cost, physical stores are already taking more margin out of retail price and for manufacturers, there is simply rarely large enough incentive to sell to physical toy stores at a lower price.