I go to B&N with gift cards a lot. Even with cash, I'm already in the store, and most of what I buy costs less than an average lunch. Amazon might cost less, bu

I go to B&N with gift cards a lot. Even with cash, I'm already in the store, and most of what I buy costs less than an average lunch. Amazon might cost less, but not enough less to matter if I happened to pop into the bookstore while walking around the mall.