3 ms·
It's possible to enforce MAP pricing (minimum advertised price) online that matches in-store prices, but if you're a small player you'll lose out on the busines
by thefalcon 9y ago
It's possible to enforce MAP pricing (minimum advertised price) online that matches in-store prices, but if you're a small player you'll lose out on the business of some of the larger buyers who are used to getting their way, and then you run the risk of getting yourself put out of business by trying to help out the little guys.
- lostapathy 9y agoMAP is really hard to enforce, in practice. When your largest reseller is even 1-2% under MAP you you really can't do anything about it. Especially if they are over half your income - it's a game of chicken that isn't worth playing. MAP really only works when your resellers are fairly diverse and fairly even-sized. But if that were the case, we wouldn't have online behemoths undercutting everyone else in the first place.