This might be unrelated but in a way it is not. Why do so many people insist on "checking their iPhone" or "using my iPhone as lamp" or "getting my iPhone" or "

This might be unrelated but in a way it is not. Why do so many people insist on "checking their iPhone" or "using my iPhone as lamp" or "getting my iPhone" or "consulting my iPhone" or, well, anything "my iPhone". I literally never met anyone telling me they'd just whip out their Samsung, check their Motorola, consult their Nokia or get their whatever brand of phone they happen to use, they just "check their phone" or "use their phone" or "get their phone". Why do those using Apple-logoed devices insist on educating the world on the presence of just that logo on their devices? I'd feel just silly doing something like that, like I was being used as a tool.