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Where it's impossible to compete on price, bookshops (and other segments of retail) need to compete on features, for example a number of retailers have seen a h
by tolien 9y ago
Where it's impossible to compete on price, bookshops (and other segments of retail) need to compete on features, for example a number of retailers have seen a huge growth of people collecting online orders in retail stores [1].
I've picked up an Apple store order within a few minutes of ordering it online (obviously it depends on stock). Considering how much Prime Now costs, there's evidently money to be had for offering rapid gratification.
Unfortunately a number try to have it both ways with high prices, uninterested staff (not helped by low wages) and terrible service. Little wonder Amazon's eating their lunch.
1: http://internetretailing.net/2017/01/evidence-points-click-collect-christmas/ http://internetretailing.net/2017/01/evidence-points-click-c... - "John Lewis has said that 52% of online orders were picked up via click and collect this Christmas, with use of the delivery method up by 14.5% compared to last year"