For sure. Specifically when the dollar value of brand damage becomes larger than the profits from that market, but we all have a bias to think too many people t

For sure. Specifically when the dollar value of brand damage becomes larger than the profits from that market, but we all have a bias to think too many people think like us. I should however acknowledge that social media have created a powerful tool for brand damage that gives more extreme ideologies the power to sway corporate policies.