But isn't a private business refusing to host such content -- and thus serve customer(s) with a particular (legal-but-unsavory) political bent -- just a form of

But isn't a private business refusing to host such content -- and thus serve customer(s) with a particular (legal-but-unsavory) political bent -- just a form of discrimination? Consider the recent cases where LGBT customers have been refused service by small companies: because this form of discrimination doesn't fall afoul of the Civil Rights Act (no demonstrable case of discrimination due to race, color, religion or national origin here), is it still ok? (To kill the strawman before it is erected: no, I'm not equating white nationalists with LGBT customers. But if a private hosting service can deny service to a customer because they differ with that customer on philosophical/political grounds, how is that much different than a bakery, for instance, denying service to a customer on religious grounds?)