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One way to test a market quicker is to do something that clearly doesn't scale but could simulate a technology. For example, if you were testing the market for
by qq66 9y ago
One way to test a market quicker is to do something that clearly doesn't scale but could simulate a technology. For example, if you were testing the market for GPS, but didn't want to launch any satellites, you could have a helicopter follow each test user, radio their position to a ground station, and have that ground station issue turn by turn directions. Too expensive to scale, but cheaper than launching GPS and then finding out that nobody wanted it.
- adamhh 9y agoYeah, one of the articles linked to discusses that idea: https://hbr.org/2013/09/building-a-minimum-viable-prod https://hbr.org/2013/09/building-a-minimum-viable-prod Like the difference between validating the value proposition and validating the business model. Makes for an interesting read.