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But won't everyone say yes to something free?
by coryl 16y ago
But won't everyone say yes to something free?
- pinksoda 16y agoDo you have an account on every free website you've come across?
- coryl 16y agoI'm a bit confused about what Steve Blank was asking. Was he asking potential users if they'd use the service right away if it was free? What does this question prove exactly? I'm thinking, if they were targeted in the dry test, they'll probably say yes. So I'm not sure if there's more to this question than was posted, if anyone knows please reply.
- pinksoda 16y agoI took your comment a little bit out of context to make a point - that just because something is free, doesn't mean everyone will use it. To expand a little bit further, sometimes people see value in expensive stuff just because it has a high price tag.
- teyc 16y agoNo. Simply because there is a cost involved with deployment, seeding initial data, training, and then getting data back out if they didn't like it. These people are usually busy people running their businesses. There was a Mixergy interview with LessAccounting where they said that people searching for "Quickbooks replacement" on Adwords were not sufficiently motivated to replace Quickbooks. The revenue earned from Adwords covered a third of the costs. In Steve Blank's "4 steps to Epiphany", the enterprise customer who was a apparently close to buying (according to Sales VP). Eventually, when this question was asked... "if it was free, will you deploy it straight away?" the answer came back as "no, because it was not urgent, etc".