I read the article, I am not sure why the iPhone X was used and not "longer lasting chewing gum" or "Adaptive Cruise Control." We upgrade tech all the time, why

I read the article, I am not sure why the iPhone X was used and not "longer lasting chewing gum" or "Adaptive Cruise Control." We upgrade tech all the time, why did this article choose to pick on the iPhone X? I originally thought this was going to be about knowing peoples faces. I am happy to see it wasn't, but even more sad that it was something worse.