I'm not completely against it, so long as the content provider is transparent about it and as long as it is only active while I am browsing their site and isn't

I'm not completely against it, so long as the content provider is transparent about it and as long as it is only active while I am browsing their site and isn't some malware like thing that turns my machine into a zombie. I feel like it would be easy to hijack and hide in a window process though so it just always runs when your browser is running. Even if Pirate Bay, et al doesn't do that...someone will or already has.