i don't know about the end of Location Based Applications but how will this affect the people when they find out that a business is running something like this?

i don't know about the end of Location Based Applications but how will this affect the people when they find out that a business is running something like this?! I for one, would probably stop going to such an establishment .. too much information out there to be misused .. maybe something along the lines of google capturing wifi details while driving around snapping images of roads .. counting the number of visitors is still acceptable. running facial recognition without any opt-in and then talking about comparing them to their facebook profiles to identify them, is pretty much Big Brother stuff. This is such a big privacy red flag ..