You can call it bait and switch, but the reality is simple and not nearly as nefarious, it's just about trying to find a sustainable business model. It's either

You can call it bait and switch, but the reality is simple and not nearly as nefarious, it's just about trying to find a sustainable business model. It's either that or go out of business. There's no grand cabal running a conspiracy that forces players like PLOS and PeerJ to raise their prices. They're just trying to stay alive, and they price their product to do so, just like literally every other corporation in the world.