https://ballotpedia.org/California_Consumer_Personal_Information_Disclosure_and_Sale_Initiative_(2018) https://ballotpedia.org/California_Consumer_Personal_Info

https://ballotpedia.org/California_Consumer_Personal_Information_Disclosure_and_Sale_Initiative_(2018) https://ballotpedia.org/California_Consumer_Personal_Informa... Added: I haven't looked closely at either, but it seems at a glance that the initiative is far broader than the bill (which only applies to ISPs), so would guess the initiative will attract a truly massive negative campaign if it makes it to the ballot.