I like it because of this: imagine you're having an intimate conversation with your best friend. In the room silently sit representatives from Google, Facebook,

I like it because of this: imagine you're having an intimate conversation with your best friend. In the room silently sit representatives from Google, Facebook, and your government. Before you speak, you (sub)consciously transform your thoughts and phrasing taking into account both the theory of mind of your friend, and those other organizations. This necessarily has low-level overhead, and results in a less-intimate conversation. Privacy means you only have to care about communicating with the person with whom you're communicating. Organations with incomprehensible motives are cut out of the loop. You can be yourself, not a self-censoring corporate-approved robot.