Niche social networks are dead. People are fatigued by the idea of a social network. The word itself makes me pretty much want to puke. Social is the web now;

Niche social networks are dead. People are fatigued by the idea of a social network. The word itself makes me pretty much want to puke. Social is the web now; its a fluid idea. What do you want your product to do? to achieve? How is this going to make my life easier, better, more fun? Even if it is all about my profile and moments - how is it better?