Open Access will always win, the question is how to take content to the next level. For example providing free open access to content is the product Google, Ya

Open Access will always win, the question is how to take content to the next level. For example providing free open access to content is the product Google, Yahoo, FaceBook offer. The real question is how to take content, music, novels, academic papers, etc. into the value chain. Artists will always produce inspiring things, they get paid however only when that inspiration creates value, so the question is how to measure that value and return to the creator of value. This seems simple enough – measure, gather, settle, return. For example, our system of transportation paid for by the community of interest – yet it returns value in the form of supporting a supply chain. Indirect, but successful.