4 ms·
http://variety.com/2017/tv/news/amazon-studios-jeff-bezos-roy-price-zelda-1202552532/ http://variety.com/2017/tv/news/amazon-studios-jeff-bezos-ro... I think A
by ballenf 9y ago
http://variety.com/2017/tv/news/amazon-studios-jeff-bezos-roy-price-zelda-1202552532/ http://variety.com/2017/tv/news/amazon-studios-jeff-bezos-ro...
I think Amazon is trying to shift away from that approach with the push to get a "Game of Thrones" type show on Prime Video.
Here's Stratechery's take on it:
> ... focusing Amazon Prime Video on massive hits that break through into the popular consciousness rationalizes the service considerably. If the ultimate goal is signups, then by definition producing shows that everyone is talking about is more important than building out a fleshed-out content library. Netflix has to worry about having plenty of content to keep people coming back; Amazon has the rest of Prime to accomplish that.
From: https://stratechery.com/2017/amazon-studios-shifts-strategy-spotify-and-hulu-facebook-to-spend-1-billion-on-video/ https://stratechery.com/2017/amazon-studios-shifts-strategy-...
(that site is subscription-only, but I think there are quite a few subscribers here. If I'd seen non-paywalled analysis on this I'd link to it. Sorry if it's not kosher to post paywalled sites! Some of his other writing on Amazon is free to read.)
- hkmurakami 9y agoHm. Prime video / music's self rationalization being sign ups or churn reduction i would think is a point of contention.
- r00fus 9y agoThis is what I absolutely don't understand about Amazon Prime Video positioning against Netflix. Even a lower middle class person can afford and justify both. What these services compete against are the cable industry HBO and broadcast TV for your entertainment time (and budget but many folks I know have all/most of the services concurrently). They should worry about YouTube more than each other.
- tehwebguy 9y agoNo one needs to worry about YouTube, they will destroy themselves on their own!