Maybe Murdoch will give away access as an extra included service for subscribers of his other media services? For example - Sky TV subscribers could be given '

Maybe Murdoch will give away access as an extra included service for subscribers of his other media services? For example - Sky TV subscribers could be given 'free' access, as could Sky broadband customers. By increasing the customer base in this way, he'd gain a larger base of initial users. He's trying to change the habits and behaviours of a large volume of people. It's probably far easier to do this if the initial wave of people don't have to think about purchasing it in the first place, and in the case of current customers - the costs could be recouped via their standard service's subscription.