Don't people tend to prefer services where the marginal cost of digital goods is ~0, or perhaps somewhere around the value of an ad impression? I.e. Patreon, sp

Don't people tend to prefer services where the marginal cost of digital goods is ~0, or perhaps somewhere around the value of an ad impression? I.e. Patreon, spotify premium or netflix, but also free services like youtube and soundcloud or free apps with ads. The value of bitcoin is actually that high above its production/maintenance cost because of the growing value of cryptographically-guaranteed currency - that said, I gather the act of copying bytes across the congested bitcoin network is particularly costly.