While that would certainly work for some people, for others it's all about the body. After all, it's the designer's signature and the first thing people usually

While that would certainly work for some people, for others it's all about the body. After all, it's the designer's signature and the first thing people usually see. For me, a watch is a very personal thing, and I'd never want to wear a multinational tech company's design on my wrist, unless I needed it for work or exercise.