I think most of those articles have a very big USA centric view. In the USA, Apple has more less a 40-45% market share depending of the time of the year and pe

I think most of those articles have a very big USA centric view. In the USA, Apple has more less a 40-45% market share depending of the time of the year and perhapsd is there where Apple Watch and AirPods can be "the future". But with less than 20% of the market worlwide, I ddoubt that they will be "the future".