My argument is not that Apple is looking to lose their fat margins, my argument is that they're looking to extend those margins. The iPhone X almost certainly

My argument is not that Apple is looking to lose their fat margins, my argument is that they're looking to extend those margins. The iPhone X almost certainly higher margin than the iPhone. My argument was that if consumers tolerate the $1000 price this time, they shouldn't be surprised to see future high end phones at similar prices.