AW could mean both Apple Watch and Android Wear. I understand what you mean by context, but please be more careful with acronyms. Regarding your point, I think

AW could mean both Apple Watch and Android Wear. I understand what you mean by context, but please be more careful with acronyms. Regarding your point, I think it's probably right. Just like compact cameras are better at taking pictures than smartphones are, a lot of people will probably settle for good enough and use a device that can do lots of things pretty well.