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Well I'm sure it's Apple's intention to not give up a super fat margin after establishing it. It remains to be seen whether in the medium term the market would
by frou_dh 9y ago
Well I'm sure it's Apple's intention to not give up a super fat margin after establishing it. It remains to be seen whether in the medium term the market would keep its enthusiasm for a "legacy" iPhone range which becomes implicitly old and busted in the shadow of the "real" iPhone and competitor products.
- ZenoArrow 9y agoMy argument is not that Apple is looking to lose their fat margins, my argument is that they're looking to extend those margins. The iPhone X almost certainly higher margin than the iPhone. My argument was that if consumers tolerate the $1000 price this time, they shouldn't be surprised to see future high end phones at similar prices.