They are really in deep trouble and need to manage the story carefully. If people on a broad basis start freezing their credit history (one of the most effectiv

They are really in deep trouble and need to manage the story carefully. If people on a broad basis start freezing their credit history (one of the most effective means to protect against abuse) their and their competitors ability to sell data to other parties will suffer (see also https://wolfstreet.com/2017/09/15/equifax-sacks-2-executives-gets-devious-to-stop-you-from-getting-a-credit-freeze/ https://wolfstreet.com/2017/09/15/equifax-sacks-2-executives... )