That's an incredible scene, and you can clearly see that the FaceTime ads for the iPhone 4 are in the same 'genre'. FaceTime allows people who are separated, p

That's an incredible scene, and you can clearly see that the FaceTime ads for the iPhone 4 are in the same 'genre'. FaceTime allows people who are separated, perhaps on different continents, or across generations to re-connect, and share important moments, like the birth of a child, or the slings and arrows of adolescence. Just like Draper says in the scene, the technology just has to work and get out of the way. The human experience is the important part.