LifeLock has been running ads for several days now making fun of these services. The tagline is something like "What good is monitoring credit fraud if they don

LifeLock has been running ads for several days now making fun of these services. The tagline is something like "What good is monitoring credit fraud if they don't stop it too" and then showing a character such as a security guard in a bank robbery saying "Oh, I don't stop robberies, I just monitor them. You're being robbed."