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So, in essence, Credit Karma is going to use ID monitoring as a lead gen tool for their affiliate/ad business model. Will be interesting to see how LifeLock re
by shostack 9y ago
So, in essence, Credit Karma is going to use ID monitoring as a lead gen tool for their affiliate/ad business model.
Will be interesting to see how LifeLock responds.
- squeaky-clean 9y agoLifeLock has been running ads for several days now making fun of these services. The tagline is something like "What good is monitoring credit fraud if they don't stop it too" and then showing a character such as a security guard in a bank robbery saying "Oh, I don't stop robberies, I just monitor them. You're being robbed."