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This market segment might support a cooperative model, similar to Stocksy United (https://www.stocksy.com/ https://www.stocksy.com/), where the artists collecti
by clarkevans 9y ago
This market segment might support a cooperative model, similar to Stocksy United (https://www.stocksy.com/ https://www.stocksy.com/), where the artists collectively own the monetization platform. Stocksy bootstrapped with a 1M investment loan (not equity) which is now paid off. Now Stocksy is fully owned by artist-members.
- jasode 9y agoThe viability of co-op depends on what content creators want from a patronage/crowdfunding platform: scenario 1: If artists just want a straight monetary passthrough, then artists-owned entity like ASCAP (collects music royalties) may be workable. ASCAP is "boring", but it does what it needs to do. scenario 2: However, if artists want a payment platform that evolves towards a combination of Facebook+Medium+Ticketmaster+Slack+Youtube+cdn+etc, a co-op model will be underfunded. (In this scenario, you'd have to imagine that there would be future features that artists don't even know they want.) In the marketplace of ideas, it's possible for both business models to be offered. E.g. artists sign up for co-op platform because it's 2% fee instead of VC-backed Patreon for 5% fee. However, it's possible for artists en-masse to abandon the co-op business for the VC-funded business because its enriched platform gives them ability to earn more which overshadows the higher 5% fee.
- clarkevans 9y agoSince venture subsidizes losses till critical mass is achieved, perhaps it is more likely that a VC-funded platform will initially be much less expensive compared to a revenue financed cooperative.
- AVTizzle 9y agoWhere can one find access to these 1M investment loans?
- kruhft 9y agoBuild business (and personal credit) and go to a business bank with a business plan.