Personally, our way of saving money is to pretend that we didn't have any money, especially when we were still building the product. Scenario 1: we once though

Personally, our way of saving money is to pretend that we didn't have any money, especially when we were still building the product. Scenario 1: we once thought we needed more developers to build our minimum viable feature set "on time." Since we pretended that we had no money (which isn't far from the truth anyway), we worked on improving our productivity, doing away with fluff features, and eliminating all non-productive uses of our time. That has helped us tremendously both in terms of building a product that is easy to understand as well as enhancing our work ethic. Scenario 2: time to get some Beta users. If we weren't treating money in the bank as hands-off money, we would've splurged on some AdWords (which may or may not help us get the users we want). Instead, we worked with no cash (literally zero dollars) and tried to acquire early users using the basics: direct marketing, inbound marketing, social media activity, etc. That forced us to be creative. Fundamentally, the best way to save money is to deceive yourself, as best as possible, that you have no money to spend -- that it's hands-off money, unless the company absolutely, absolutely needs the money and there is no other alternative. We had alternatives, so we skipped the spending. Not saying that this approach is optimal, but it sure keeps cash where it belongs: your bank account.