Of course it will hurt campaign performance and targeting, which is exactly why they need to block those cookies. I have never seen such a group so spoiled as

Of course it will hurt campaign performance and targeting, which is exactly why they need to block those cookies. I have never seen such a group so spoiled as marketing peeps. These guys and gals demand blood from stones to justify their "spend", and have been single-handedly responsible for so much of the web's dark patterns and annoyances. Anything to cast these louts back to the stone age is a good innovation. Once advertising goes back to products selling you on themselves, and not this emotional "lifestyle" BS, we can throw the marketeers a bone. Until then, piss off!