You might enjoy George Lakoff's writing on what he calls "reframing." This article is about the 2016 Presidential election, but it's equally applicable to this

You might enjoy George Lakoff's writing on what he calls "reframing." This article is about the 2016 Presidential election, but it's equally applicable to this topic: http://www.salon.com/2017/01/15/dont-think-of-a-rampaging-elephant-linguist-george-lakoff-explains-how-the-democrats-helped-elect-trump/ http://www.salon.com/2017/01/15/dont-think-of-a-rampaging-el...