Yeah, you're right. By combining generic content with domain expertise (in the form of software), Patrick has created content that is defensible. What I was w

Yeah, you're right. By combining generic content with domain expertise (in the form of software), Patrick has created content that is defensible. What I was wondering, though, is if he had any ideas for creating defensible content at scale w/o a software tie-in--like having articles ghostwritten based on outlines by domain experts.