Funny thing about most niche businesses is that they are about 10% software and 90% "the rest" (distribution, honing funnels, etc). Many/most software entrepre

Funny thing about most niche businesses is that they are about 10% software and 90% "the rest" (distribution, honing funnels, etc). Many/most software entrepreneurs fail because they really (when it comes down to it) just want to build stuff. Nowadays (as an entrepreneur between projects), I'm pretty ruthless about avoiding any idea where I don't have 2-3 GREAT ideas on how I'm going to get customers for free/cheap. If you're concentrating on small businesses, you have a tough road. They are notoriously hard to reach in a cost-effective way (many investors run away screaming if you say that your target market is SMBs-- with good reason).