Yeah, I agree with you-- I think you're missing my point. The David and Goliath angle is EXACTLY what he should pursue. He's not. PR is about handing GREAT

Yeah, I agree with you-- I think you're missing my point. The David and Goliath angle is EXACTLY what he should pursue. He's not. PR is about handing GREAT STORIES to bloggers/reporters. Stuff that is gift-wrapped. That's storytelling, and it's something Paras either isn't good at or isn't throwing effort into. My point is that the story isn't in the facts, it's in the storytelling. You can call it a juicy steak or a muscle tissue sample of a castrated bull and it's the same damn thing. If you want to catch the eye of key bloggers, you can't make them dig through facts for a great story. They won't take the time to do it.