> [..] selective headlining [..] Wouldn't drive the clicks though. I disagree. The profits are not essential here, because the issue is that the profits are qu

> [..] selective headlining [..] Wouldn't drive the clicks though. I disagree. The profits are not essential here, because the issue is that the profits are quite small because a tax accounting trick called "double irish" was used (which is explained in the article).