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And as a nice add-on, they get to brag about being privacy friendly since nothing leaves the device.

• mercer 9y ago
  I'm becoming quite convinced that long-term this might be Apple's biggest selling-points (and they realize this). In precisely the areas where Apple has or might end up having difficulty competing with the likes of, say, Google and their massive datasets, the focus on privacy and security might very well be enough for consumers to go for the 'inferior' product. For example, I've considered switching away from Apple for my new phone, but the security of the iPhone (or so I've read multiple times here on HN) is enough to keep from even considering a switch to an Android device even if everything else were better on Android. The same goes for my photos. I'd love the features Google Photos offers, but I just don't feel comfortable uploading them all to their servers. While Apple's implementation of these features might be inferior, at least I can keep things on my (secure) devices.