I think this is the start of a trend - opening up financial trading to the masses, and making it easy (and fun). With pretty much zero return on cash in the ba

I think this is the start of a trend - opening up financial trading to the masses, and making it easy (and fun). With pretty much zero return on cash in the bank, and a general distrust of banks, people are thinking about just doing it themselves. Covestor is another one to watch.