> "but I don't understand what's wrong about the old advertising model... just charge more. Direct advertising on reddit seems like it should be very lucrative.

> "but I don't understand what's wrong about the old advertising model... just charge more. Direct advertising on reddit seems like it should be very lucrative. Couldn't they also sell trackers" There have been complaints of reach being too low, so I could see the line of thought with making the broader targeting the default. Brand advertisers often don't care as much about the context (as long as it is brand safe) and care more about the person. It can lead to some issues, but allows targeting at much greater scale because of the inventory it opens up. I agree with other comments though that they should leave it as an advanced targeting option. Not every advertiser performs the same, and some do much better in a narrowly-configured contextual targeting setup. > "The content creators aren't wrong, are they?" I don't think they are. But it isn't that black and white in reality. Many would not be where they are today without Reddit existing as a platform for them to grow their audiences. I think they and Reddit are somewhat symbiotic and a better balance could be reached.