Arc of the story in three phases; all from one magazine: 1. https://www.bloomberg.com/news/articles/2015-12-03/this-lender-lures-millennials-with-free-cocktail

Arc of the story in three phases; all from one magazine: 1. https://www.bloomberg.com/news/articles/2015-12-03/this-lender-lures-millennials-with-free-cocktail-parties https://www.bloomberg.com/news/articles/2015-12-03/this-lend... 2. https://www.bloomberg.com/news/articles/2017-02-24/sofi-raises-500-million-led-by-silver-lake-for-global-expansion https://www.bloomberg.com/news/articles/2017-02-24/sofi-rais... 3. https://www.bloomberg.com/news/articles/2017-03-13/sofi-s-loan-losses-pile-up-as-even-wealthy-borrowers-default https://www.bloomberg.com/news/articles/2017-03-13/sofi-s-lo...