Even if we neglect what I thought was the obvious subtext of this article, what we see here is not mere pandering. It's coaching. It took me far too long to un

Even if we neglect what I thought was the obvious subtext of this article, what we see here is not mere pandering. It's coaching. It took me far too long to understand how important coaching is. To the dispassionate observer, a coach sounds like someone repeating the very, very obvious over and over again. Why, really, do people like the Williams sisters need a coach? Don't they understand as much about tennis and tennis training and winning tennis as anyone on earth? And then you find yourself in the middle of the competition, and you're tired, and you're stressed, and you're at risk of losing your game, and you find that it's really good to hear the voice of a coach or a teammate, carefully drawing your attention to the specific very, very obvious thing that you need to remember right now.