While I can’t expect many to follow suit, I myself often type educated quotes and nice apostrophes. The macOS keyboard combinations (nearly-intuitive combinatio

While I can’t expect many to follow suit, I myself often type educated quotes and nice apostrophes. The macOS keyboard combinations (nearly-intuitive combinations of Option-(Shift)-[ and -] for “”‘’) have long been committed to muscle memory. And since nearly all (web) file formats seem to be UTF-8, the days of manually typing “ and friends are long, long gone. Benefits of typing and using typographer’s quotes directly in your JS/JSON/HTML/source: 1. No backslashes or other escape sequences needed! 2. WYSIWYG 3. Retina screens and gorgeous modern fonts mean that your sloppy quotes will look extra bad if you just use ASCII quotes