Yup I think I saw that same video on YouTube. They didn't have stock, so they were sort of like a meta-retailer. They presented an illusion of large selection

Yup I think I saw that same video on YouTube. They didn't have stock, so they were sort of like a meta-retailer. They presented an illusion of large selection. I think the value was the interface and ease of searching, and not inventory and retail operations.