So I was excited to understand what this tool was all about, but I got lost in the text pretty quickly. At first it seemed like a personal organization tool, t

So I was excited to understand what this tool was all about, but I got lost in the text pretty quickly. At first it seemed like a personal organization tool, then it looked like a team management tool, then I wasn't really sure and bailed. If you were giving me an elevator pitch, what would it be?